Shoemoney talks about local affiliate marketing. He describes how he works with local businesses. For example dentists or car dealers. Shoemoney and his team buy ads (Google, Facebook, MySpace). With this ads they generate leads for the local businesses. They get paid based on certain actions, f.e. receiving a phone call. And here it comes: Every time the phone rang it was worth $10. They averaged over 4700 calls per month. This meant over $47,000 per month for Shoemoney.Very nice.